Deforestation and Pandemics
What is zoonosis and how is it connected to deforestation?… Continue Reading
Timelines for New Rainforest Alliance Seal Use on Coffee, Tea, Banana, Hazelnut, Flower, Fruit, Juice, Palm & Coconut Oil and Herbs & Spices Products
By late April/beginning of May, all our partner companies will receive the Rainforest Alliance’s new certification seal for product packaging, along with (technical) guidance and support documents. The new seal will replace the current Rainforest Alliance Certified™ seal and the UTZ label. Here’s a time line for implementation…. Continue Reading
Our New Certification Program – What to Expect
In June 2020, the Rainforest Alliance will take the first step towards “reimagining certification” with the publication of its 2020 Certification Program. We’ve been working on this new program, including a new standard for agricultural products and their supply chains, since 2018, when the Rainforest Alliance and UTZ merged…. Continue Reading
How to Talk About the Rainforest Alliance
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments…. Continue Reading
Rainforest Alliance Announces Strengthened Cocoa Certification Program
The Rainforest Alliance is unveiling an end-to-end strengthening of its pioneering Cocoa Certification Program, which is the world’s largest scale initiative to drive more sustainable cocoa farming…. Continue Reading
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey…. Continue Reading