Make a Difference While Growing Your Business

Partner with the Rainforest Alliance on a cause marketing campaign to build brand loyalty, drive sales, and help protect people and nature.

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What is Cause Marketing?

Cause marketing integrates corporate social responsibility (CSR) into promotional campaigns, creating a dual benefit: increasing profits while bettering society.

At the Rainforest Alliance, we collaborate with companies to launch purpose-driven campaigns that:

Enhance brand awareness
Align with meaningful causes
Support environmental sustainability

Let’s Partner to Make a Global Impact

By partnering with the Rainforest Alliance, your brand aligns with a globally recognized symbol of sustainability and demonstrates your commitment to environmental and social responsibility. Together, we can:

Protect forests
Improve the livelihoods of farmers and forest communities
Support human rights initiatives
Help communities adapt to the climate crisis

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Why is Cause Marketing a Smart Strategy?

Connect with your audience on a deeper level.

Consumers today actively seek brands that give back. A cause marketing campaign can:

Build brand loyalty and trust
Differentiate your brand from competitors
Increase customer engagement and sales
Strengthen your reputation as a responsible business

The Impact of Cause Marketing

Businesses with a focus on giving back saw a 22% increase in average order value^*

80%

of consumers believe brands can do good while making a profit ³

53%

of 18-to-24-year-olds prefer brands that share profits with a cause ¹

63%

of global consumers pay more for brands that act responsibly ⁴

74%

of consumers feel more positive or neutral about retailers offering the option to donate at checkout ²

80%

of consumers expect brands to take a leadership role in solving global challenges ⁵

Ready to Elevate Your Brand and Drive Meaningful Change?

Let’s work together to create an impactful Cause Marketing campaign.

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