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Home / Business / Marketing Sustainability

Marketing Sustainability

The Rainforest Alliance can help you tell your company’s sustainability story in a way that fits your brand values and resonates with your audience.

From strategies on raising consumer awareness to resources that help you get your messaging right, we’re here to support you on the journey.

Most Popular

Using Our Seal and Logo

Guidance for how the Rainforest Alliance logo and seals should be used.

Social media graphics

Free downloadable graphics for use on your channels.

Follow the Frog Campaign

Celebrate your sustainability journey with the Rainforest Alliance by launching a Follow the Frog campaign.

Cause Marketing

Partner with the Rainforest Alliance to build brand loyalty, drive sales, and help protect people and nature.

Must Reads

Rainforest Alliance Seal Graphic Guidelines

This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.

How-to Guide

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.

How-to Guide

How to Communicate about Sustainability Credibly, Transparently, and Effectively

By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.

How-to Guide

How To Talk About Your Work With the Rainforest Alliance

We’re sharing a variety of Rainforest Alliance key messages below to help you talk about your company’s sustainability commitments and partnership with the Rainforest Alliance.

How-to Guide

All resources for Marketing Sustainability

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Tea That's Better For People & Nature

“Tea That’s Better For People & Nature” Social Media Graphic

Social Media Graphics
March 19, 2025
Coffee That's Better For People & Nature

“Coffee That’s Better For People & Nature” Social Media Graphic

Social Media Graphics
March 19, 2025
Cocoa That's Better For People and Nature

“Cocoa That’s Better For People & Nature” Social Media Graphic

Social Media Graphics
March 19, 2025
Bananas That Are Better For People & Nature

“Bananas That Are Better For People & Nature” Social Media Graphic

Social Media Graphics
March 19, 2025
Cocoa That's Better For People & Nature digital graphic

“Cocoa That’s Better For People & Nature” Digital Graphic

Digital Graphics
March 19, 2025
Bananas That Are Better For People and Nature digital graphic

“Bananas That Are Better For People & Nature” Digital Graphic

Digital Graphics
March 19, 2025
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