How-to Guide

Rainforest Alliance Messaging Templates

Filed Under: Marketing Sustainability

Knowing how to talk about your sustainability commitments and your work with the Rainforest Alliance is key in helping your audiences understand and appreciate the hard work you are doing to make a difference for people and the planet. To get you started, we’ve shared a variety of Rainforest Alliance key messages. Please feel free to use them on your promotional materials or product packaging.

If you wish to adapt this mesaaging to your own brand voice, please make sure to consider these six basic guidelines. These will help you to communicate about your sustainability commitments credibly, transparently, and more effectively.

Check out our Translation Guide which features approved translations of commonly used terms when referring to Rainforest Alliance Certified products on packaging and in marketing materials.

The Rainforest Alliance needs to review and approve any mention of us on your packaging and in your promotional materials. For questions or support, please contact our Customer Success team.

Although we provide recommendations on language related to sustainability claims, your company is responsible for the accuracy and credibility of all text claims made on your materials (e.g. ensuring they reflect the level of traceability of your supply chains) and that such text claims otherwise comply with applicable laws.

About working with the Rainforest Alliance

*[product] refers to the certified ingredient, such as cocoa, coffee, tea, banana, etc. (not to a consumer end product or brand name)

About the Rainforest Alliance

  • The Rainforest Alliance is working to solve some of the most pressing social and environmental issues of our time—including the climate crisis—by changing the way the world produces and consumes crops. When you choose Rainforest Alliance Certified [product], you are supporting the people and the planet. www.rainforest-alliance.org
  • The Rainforest Alliance is an international non-profit organization working at the intersection of business, farming, and forests. They are working to create a better future for people and nature by making responsible business the new normal. www.rainforest-alliance.org
  • The Rainforest Alliance is an international non-profit organization working to create a better future for people and nature. www.rainforest-alliance.org
  • Rainforest Alliance certification aims to create a better future for people and nature. www.rainforest-alliance.org
  • Together with an alliance of farmers, businesses, consumers and more, the Rainforest Alliance is working towards a world where people and nature thrive together. www.rainforest-alliance.org
  • By bringing diverse allies together, the Rainforest Alliance protects forests, improves the livelihoods of farmers and forest communities, promotes their human rights, and helps them mitigate and adapt to the climate crisis in bold and effective ways. www.rainforest-alliance.org
  • Rainforest Alliance Certified [crop] means…
    • Climate
      …training farmers to grow better crops using climate-smart and regenerative agriculture, which help them mitigate and adapt to climate impacts.
    • Forests and biodiversity
      …promoting more sustainable land management practices to protect forests, biodiversity, and natural resources.
    • Human rights
      …addressing human rights abuses like child and forced labor, poor working conditions, and gender inequality. Learn more at www.rainforest-alliance.org.
    • Livelihoods
      … contributing to lifting rural people out of poverty by improving sustainable livelihood opportunities for farmers, workers, and their families.

Using the Rainforest Alliance seal

  • The Rainforest Alliance green frog seal stands for a better future for people and nature. Certified farmers receive training in pressing issues like child labor and promotes gender equality and non-discrimination. The Rainforest Alliance also works to achieve better livelihoods for farmers and workers, for example, by encouraging farmers to use good agricultural practices that help improve crop yields and reduce costs. Farmers must protect natural resources and the environment by using land, water, and energy carefully. Farmers on certified farms use fewer artificial fertilizers and pesticides, preventing pollution and managing waste. They learn how to preserve forested and protected areas, which in turn helps support biodiversity of plants and animals. Farmers and farm workers are also trained to use climate-smart farming methods and to adapt to the effects of the climate crisis. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance seal stands for a better future for people and nature. The Rainforest Alliance trains farmers to use growing methods on certified farms that help improve crop yields and income, while protecting the environment. Examples include natural pest control techniques and better pruning practices. Learn more about the Rainforest Alliance by visiting www.rainforest-alliance.org.
  • The Rainforest Alliance seal means that farmers follow practices that protect forests, improve their livelihoods, promote human rights of farm workers, and help them mitigate and adapt to the climate crisis. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance seal stands for a better future for people and nature. When you choose our Rainforest Alliance Certified [brand/product], you can be confident that you are supporting farmers to look after their workers and protect our natural resources. www.rainforest-alliance.org
  • The Rainforest Alliance seal means farmers follow a rigorous standard for sustainable agriculture and responsible business practices, and commit to improving over time. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance seal means that farmers manage their land using sustainable farming practices, protect the environment, and benefit from improved livelihoods. The Rainforest Alliance is working towards a world where people and nature thrive together. www.rainforest-alliance.org
  • The Rainforest Alliance seal means that [product] is grown using methods that promote a better future for people and nature. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • When you buy [brand/product] with the Rainforest Alliance seal, you are supporting a better future for people and nature. Find out more at www.rainforest-alliance.org.
  • The Rainforest Alliance seal stands for sustainable farming practices, promoting a better future for people and nature. www.rainforest-alliance.org
  • The Rainforest Alliance seal stands for a better future for people and nature. www.rainforest-alliance.org
  • Rainforest Alliance Certified—a better future for people and nature. www.rainforest-alliance.org

Also read “What does the Rainforest Alliance Certification Seal mean?”

General Messaging Tips

We hope that our key messages will suit your needs and we encourage you to use them in your communications. However, it’s also acceptable if you want to create your own narrative inspired by our templates. Here are a few general messaging tips to keep in mind.

We are the Rainforest Alliance

  • Always use our full name: the Rainforest Alliance. Never RFA, RA or any other abbreviation.
  • Never capitalize “the” unless it’s the beginning of a sentence.

Rainforest Alliance Certified farms

  • Always capitalize “Certified.”
  • Translations are allowed of the word Certified only.

Our website URL

  • On websites and other longer content pieces, please display and link to our full website URL www.rainforest-alliance.org.
  • On packaging and other materials where space is limited, the short URL www.ra.org or ra.org may be used.

European Union Market Messaging

Companies doing business in the EU market should consider the EU Empowering Consumers Directive, which goes into effect on 27 September 2026, and bans the following practices:

  • Making a generic environmental claim for which the trader is not able to demonstrate recognized excellent environmental performance relevant to that claim.
  • Making an environmental claim about the entire product or the trader’s entire business when it concerns only a certain aspect of the product or a specific activity of the trader’s business.
  • Presenting requirements imposed by law on all products within the relevant product category on the EU market as a distinctive feature of the trader’s offer.

Companies operating in the EU may also want to anticipate the proposed EU Green Claims Directive, which may introduce very strict requirements for making comparative claims. With this in mind, we recommend that companies don’t make claims stating or implying a comparison between certified and non-certified farms or products.

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