Rainforest Alliance Seal Graphic Guidelines
This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.
How-to Guide
Marketing Sustainability
The Rainforest Alliance can help you tell your company’s sustainability story in a way that fits your brand values and resonates with your audience.
From strategies on raising consumer awareness to resources that help you get your messaging right, we’re here to support you on the journey.
Most Popular
Marketing Toolkit
Free, downloadable how-to guides, social media graphics, point of sale materials and more.
Using Our Seal and Logo
Guidance for how the Rainforest Alliance logo and seals should be used.
Follow the Frog Campaign
Celebrate your sustainability journey with the Rainforest Alliance by launching a Follow the Frog campaign.
Subscribe to Our Newsletter
Sign up for our Frog Business News newsletter and receive bi-monthly updates from the Rainforest Alliance.
Must Reads
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.
Communicating about Sustainability: Credibly, Transparently and Effectively
Check out our six simple guidelines for effectively sharing information about your sustainability journey in a transparent, credible way.
Rainforest Alliance Messaging Templates
Knowing how to talk about your work with the Rainforest Alliance is key to helping your customers recognize your sustainability journey.
All resources for Marketing Sustainability
Communicating about Sustainability: Credibly, Transparently and Effectively
Check out our six simple guidelines for effectively sharing information about your sustainability journey in a transparent, credible way.
Shelf wobbler: Small Choices, Big Impact
Shelf wobbler – talker to promote your Rainforest Alliance products directly at the shelf. Available in multiple colors and languages. Including print files and template with trim lines.
Table tent
Table tent customizable with your brand logo to promote your collaboration with the Rainforest Alliance. Easy to print and fold, and available in multiple languages.
Declaration of Certification for Out of Home
Offer your out of home customers this customizable declaration to promote your Rainforest Alliance Certified coffee and/or tea in their outlets and show their sustainability commitment to consumers. Available for coffee and tea, in multiple languages.
Webinar slides: New Rainforest Alliance Marketing Activities to Boost Your Sustainability Story
Learn about our upcoming marketing activities, plans to raise public engagement, and how we can work together to build greater awareness of your brand’s sustainability commitment and impact. This slide deck includes a link to the recording of this webinar (May 2021) and other useful links to our marketing resources.
Rainforest Alliance Messaging Templates
Knowing how to talk about your work with the Rainforest Alliance is key to helping your customers recognize your sustainability journey.... Continue Reading