Follow the Frog

Follow the Frog is more than just a marketing campaign—it's an invitation for your consumers to join you on a meaningful journey toward sustainability. By choosing products with our green frog seal, they can make a real difference for people and the planet, right from their grocery store. Every purchase becomes a step toward a better world.

Follow the Frog has evolved from a week-long campaign into a dynamic, year-round activation. Partner companies can now participate anytime, sharing inspiring stories from our work with farming communities. Follow the Frog not only promotes a sustainable future but also deepens consumers' understanding of why choosing products with the frog seal truly matters.