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    • For Business
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        • Our Business Solutions
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        • Supply Chain Risk Assessment
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        • EUDR Risk Assessment
        • Cause Marketing
        • Work with us
        • From technical assistance and training, to supply chain risk management, certification and assurance—our experts and partners can support your business’s sustainability journey.
        • Start today
        • WHAT OUR SEAL MEANS
          The Rainforest Alliance certification seal means that the product (or a specified ingredient) was produced by farmers, foresters, and/or companies working together to create a world where people and nature thrive in harmony
    • For Business
        • Helpful Links
          • Marketing Sustainability
          • Certification Documents
          • Business Login Portal
        • Our Business Solutions
        • Sustainable Agriculture Certification
        • Supply Chain Risk Assessment
        • Corporate Advisory Services
        • EUDR Risk Assessment
        • Cause Marketing
        • Work with us
        • From technical assistance and training, to supply chain risk management, certification and assurance—our experts and partners can support your business’s sustainability journey.
        • Start today
        • WHAT OUR SEAL MEANS
          The Rainforest Alliance certification seal means that the product (or a specified ingredient) was produced by farmers, foresters, and/or companies working together to create a world where people and nature thrive in harmony
    • WHAT OUR SEAL MEANS
      The Rainforest Alliance certification seal means that the product (or a specified ingredient) was produced by farmers, foresters, and/or companies working together to create a world where people and nature thrive in harmony
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Cause Marketing

Make a Difference While Growing Your Business

Partner with the Rainforest Alliance on a cause marketing campaign to build brand loyalty, drive sales, and help protect people and nature.

Get started >

What is Cause Marketing?

Cause marketing integrates corporate social responsibility (CSR) into promotional campaigns, creating a dual benefit: increasing profits while bettering society. 

At the Rainforest Alliance, we collaborate with companies to launch purpose-driven campaigns that:  

  • Enhance brand awareness 
  • Align with meaningful causes 
  • Support environmental sustainability 

/

Let’s Partner to Make a Global Impact 

By partnering with the Rainforest Alliance, your brand aligns with a globally recognized symbol of sustainability and demonstrates your commitment to environmental and social responsibility. Together, we can: 

  • Protect forests  
  • Improve the livelihoods of farmers and forest communities 
  • Support human rights initiatives 
  • Help communities adapt to the climate crisis 
Let’s Collaborate >

Why is Cause Marketing a Smart Strategy? 

Connect with your audience on a deeper level.

Consumers today actively seek brands that give back. A cause marketing campaign can: 

  • Build brand loyalty and trust 
  • Differentiate your brand from competitors 
  • Increase customer engagement and sales 
  • Strengthen your reputation as a responsible business 

The Impact of Cause Marketing

Businesses with a focus on giving back saw a 22% increase in average order value*

80%

of consumers believe brands can do good while making a profit 3

53%

of 18-to-24-year-olds prefer brands that share profits with a cause 1

63%

of global consumers pay more for brands that act responsibly 4

74%

of consumers feel more positive or neutral about retailers offering the option to donate at checkout 2

80%

of consumers expect brands to take a leadership role in solving global challenges 5

Ready to Elevate Your Brand and Drive Meaningful Change? 

Let’s work together to create an impactful Cause Marketing campaign. 

Get Started >
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Cause Marketing Interest Form

Thank you for your interest in partnering with the Rainforest Alliance! We collaborate with brands, businesses, and creators committed to sustainability, helping them drive impact while strengthening their brand.

Fill out the form below to explore cause marketing partnership opportunities. The more details you provide, the better we can align on a collaboration that helps create meaningful change.

Let’s make a difference for people and nature together!

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Partnership Summary

Please provide as much information as possible. 

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