You’ve done the hard work of changing your business practices to achieve your sustainability goals.? Now it’s time to tell the world all about it! Check out examples of how some of our partner companies have promoted their work with the Rainforest Alliance with their customers.
For more guidance, check out The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product and How To Talk About Your Work With the Rainforest Alliance.
Costa Coffee
Go “behind the beans” with Costa Coffee and learn how Rainforest Alliance certification has evolved their brand and their flavor, making them a better choice for people and nature. 100% of their beans are Rainforest Alliance Certified.
Carte D’Or UK
Carte D’Or, the famous dessert ice cream by Unilever, shares sustainability information about their classic flavor, vanilla. The Bourbon Vanilla they source for their ice cream is Rainforest Alliance Certified and handpicked on farms in the Sava Region of Madagascar. People can learn about some of Unilever’s products through their new initiative ‘’View Good Do Good’’.
Magnum
Magnum, a leading global ice cream brand by Unilever, created a video highlighting their Rainforest Alliance Certified Cocoa as the essential starting point for their quality chocolate. The video is available on Unilever’s ‘’View Good Do Good’’ website, where people are rewarded for watching short videos that tell sustainability stories about Unilever brands.
KitKat UK with influencer Chris Gavin
“Look out for the Rainforest Alliance logo!” British TV presenter Chris Gavin teamed up with KitKat to talk about what consumers should be looking for when it comes to sustainability credentials of the chocolate they are buying. He emphasizes the impact of Rainforest Alliance Certified cocoa.
Arcos Dorados / McDonald's Brazil
McDonald’s Brazil created a video with the Rainforest Alliance highlighting the benefits of their certified coffee at McCafé throughout the supply chain, from producers to consumers. (in Portuguese)
KitKat UK
Breaking up the big stuff! In its latest campaign KitKat UK breaks down several of their sustainability commitments. This video shows consumers how they contribute to building a brighter future for cocoa farmers and communities by buying Rainforest Alliance Certified cocoa.
Paulig
Finnish coffee roaster Paulig embeds sustainability in everything they do. In this new video, they show how their Rainforest Alliance Certified coffees fit into their mission to save coffee for future generations.
Inproba Netherlands
100% of the chili peppers used in the sambal and chili sauce from Inproba are purchased from Rainforest Alliance certified farms. In this video they take consumers to Thailand and show what the Rainforest Alliance certification entails. (In Dutch)
Kellogg’s France
Kellogg’s sources Rainforest Alliance Certified cocoa for cereals sold in western Europe. For the launch, Kellogg’s France ran a campaign with Trésor, the number one cereal brand in the country. The activations included a press event for 60 journalists, digital media campaigns, and in-store activations in more than 300 supermarkets.
