Rainforest Alliance Seal Graphic Guidelines
This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.
How-to Guide
Marketing Sustainability
The Rainforest Alliance can help you tell your company’s sustainability story in a way that fits your brand values and resonates with your audience.
From strategies on raising consumer awareness to resources that help you get your messaging right, we’re here to support you on the journey.
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Using Our Seal and Logo
Guidance for how the Rainforest Alliance logo and seals should be used.
Social media graphics
Free downloadable graphics for use on your channels.
Follow the Frog Campaign
Celebrate your sustainability journey with the Rainforest Alliance by launching a Follow the Frog campaign.
Cause Marketing
Partner with the Rainforest Alliance to build brand loyalty, drive sales, and help protect people and nature.
Must Reads
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.
Communicating about Sustainability: Credibly, Transparently and Effectively
Check out our six simple guidelines for effectively sharing information about your sustainability journey in a transparent, credible way.
Rainforest Alliance Messaging Templates
Knowing how to talk about your work with the Rainforest Alliance is key to helping your customers recognize your sustainability journey.
All resources for Marketing Sustainability
How to Communicate about Sustainability Credibly, Transparently, and Effectively
By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.
Rainforest Alliance Messaging Templates
Knowing how to talk about your work with the Rainforest Alliance is key to helping your customers recognize your sustainability journey.... Continue Reading
Using Our Logo and Seal
The Rainforest Alliance family of marks includes multiple distinct icons, which represent different relationships with our organization.... Continue Reading
How to Plan a Follow the Frog Campaign
Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.... Continue Reading
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.... Continue Reading
Cause Marketing with the Rainforest Alliance
Partner with us! We are committed to working with companies and individuals that share our mission to create a more sustainable world.... Continue Reading